Culture

Nice Link Home Furnishings was founded in 1999 and is a private company that is owned by CEO Echo Yu and her partner Mr. Cao HaoQiang.Ms. Echo Yu graduated from one of the most prestigious military universities in China with a degree in Aerospace engineering.  While was pointed to a career in the military and advance sciences, Echo Yu did not choose to follow her career in aerospace, rather, she Jointed Ashley Home Furnishings as the first country manager for that company in China in the  90’s. The company grew tremendously during the 10 years she managed the China  business. Afterwards , she became Co -founder and CEO of Nice Link Home Furnishings, Ltd.

As the demand for value from the American market increased, Echo Yu quickly realized that simply providing labor alone was not enough to create a sustainable long term business. Therefore, she used her talents and insights to create the home furnishings design and vertical manufacturing company Nice Link Home Furnishings with her partner. Echo Yu also used this platform to establish the Echo Essentials textile line and brought Stephanie Puckett, a veteran textile designer from the US, on board to design trendy and highly desirable textiles for the US market. A few years later, the Nice Link upholstery division was created to serve a number of brands around the world, providing them with top quality furniture products that were exclusively created for several different brands to export to their end customers. We dedicated many years to perfecting our original designs, engineering, and quality until the time came to launch the direct Nice Link upholstery brand.