Global Home Textile Division: Nice Link’s global textile fabric division is run by Stephanie Puckett, who has been a leading textile designer in the US and global fabric market for the past 25 years. Stephanie moved to Shanghai in 2005 to help build the global textile brand and incorporate her years of experience and expertise in the US market to bring quality designs to the US consumer. Our textile division specializes in various aspects of textiles for the home furnishings industry. We provide plush velvet-like pieces of dyed solid fabric, rich solid yarn dyed chenille, and a wide variety of top quality jacquards ranging from traditional tapestries to contemporary geometric patterns and warm lifestyle linens that cover a large selection of both popular and unique genres of designs. Our textiles are vertically produced within our two million square foot facility where we weave on more than a hundred looms using both dobby and jacquard based equipment. Hundreds of originally designed textile products are available to choose from both as roll goods as well as in various upholstery collections that are designed by our dedicated upholstery team. Nice Link also has a 100,000-square foot warehouse in Tupelo, Mississippi, which is dedicated to providing domestically warehoused products to a broader spectrum of US manufacturers. All of the products that we offer are marketed, sold and distributed via a dedicated US based sales team.
Classic Leather Design and Source: Nice Link’s leather design team, which is headed by Jack Xu, is one of our most talented and unique divisions. Nice Link globally sources raw hide from around the world, working closely with tanneries in Italy, Thailand, and China to develop trendy and durable leather goods that never fail to impress. Our design and development focuses on a range of different styles including classic and traditional designs utilizing rich wax oil pull-up items and lush semi-aniline Italian articles. Our innovative transitional and contemporary items utilize a more modern approach to design with an emphasis on color and unique crackled finishes. Our products are sourced globally to ensure that we receive the best possible value, which we then pass along to the end consumer.
Upholstery Division: Under our Nice Link finished goods division, all divisions are vertically tied together and designed by Echo Yu and Gianluca Bracci. Luca moved to China in after receiving his design and architecture degree 2003 in Italy. He has since worked for a number of globally recognized brands and made a home for himself with Nice Link finally. Under Echo’s direction, Nice Link’s brand has earned pride of place with many of the top 20 retailers in the United States and similarly many of the top brands in Asia and Dubai. The company’s focus is on utilizing the best attributes and designs from each division and uniting them to create our unique and distinctive Nice Link brand.
Nice Link upholstery covers a wide range of products, which incorporate flawlessly styled leather and fabric while also adopting modern technology and engineering to create innovative products for today’s global consumers. Rounding out this division is a large selection of dining chairs as well as leather and fabric upholstered headboards.
Sales and Marketing: Nice Link is a company serving global markets and is headed by the president of sales, Jay Carlson, a 25-year veteran of the furniture industry who has held several upper level sales and management positions in the industry. As an expatriate living with his family in Shanghai for a number of years, Jay recognized the ever-evolving furniture industry and joined Nice Link Home Furnishings as President of Sales and Marketing in 2009. Recognizing that a true vertical company that was properly set up for global management, design, manufacturing, and sales would be essential to build a new brand and offer the end consumer absolute value. Our marketing team has a US based sales force for both our fabric and finished goods divisions and a 13,000 square foot showroom in High Point, NC. Plans to grow this division are in the works as we will be exhibiting at the Shanghai Global furniture market in September 2017 and are currently building an international sales force to cover Asia, Australia / NZ and Europe. We believe our brand and business model is the answer for delivering design-right products to the global consumer in the ever-competitive home furnishings market.